/* ============================================================
   BEDFORD v4 — LOCAL SERVICE PROVIDER (light, conversion-first)
   Pattern: Roto-Rooter / Mr. Rooter / Benjamin Franklin Plumbing
   Brand color: emergency red on cream/white
   ============================================================ */
:root {
  --bg: #ffffff;
  --bg-tint: #faf9f7;
  --bg-warm: #fdf6f0;
  --ink: #0a0a0a;
  --ink-2: #2a2a2a;
  --ink-3: #525252;
  --ink-4: #737373;
  --line: #e7e5e0;
  --line-dark: #d4d4d0;
  --brand: #dc2626;
  --brand-dark: #b91c1c;
  --brand-tint: #fef2f2;
  --brand-tint-2: #fee2e2;
  --accent: #f59e0b;
  --success: #16a34a;
  --shadow-sm: 0 1px 2px rgba(0,0,0,0.04), 0 1px 3px rgba(0,0,0,0.06);
  --shadow-md: 0 4px 6px -1px rgba(0,0,0,0.06), 0 2px 4px -2px rgba(0,0,0,0.04);
  --shadow-lg: 0 10px 20px -8px rgba(0,0,0,0.12), 0 4px 8px -4px rgba(0,0,0,0.06);
  --shadow-xl: 0 24px 48px -12px rgba(0,0,0,0.18);
  --radius: 10px;
  --radius-lg: 16px;
}
* { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; }
body {
  background: var(--bg); color: var(--ink);
  font-family: 'Inter','SF Pro Text',-apple-system,BlinkMacSystemFont,system-ui,sans-serif;
  font-weight: 400; line-height: 1.55;
  font-feature-settings: "ss01","cv01","tnum";
  -webkit-font-smoothing: antialiased; text-rendering: optimizeLegibility;
}
img { max-width: 100%; height: auto; display: block; }
a { color: inherit; text-decoration: none; }
.wrap { max-width: 1200px; margin: 0 auto; padding: 0 24px; }
.wrap-narrow { max-width: 820px; margin: 0 auto; padding: 0 24px; }

/* === TOP UTILITY BAR === */
.utility-bar { background: var(--ink); color: #fff; padding: 9px 0; font-size: 13px; font-weight: 500; }
.utility-bar .wrap { display: flex; justify-content: space-between; align-items: center; flex-wrap: wrap; gap: 10px; }
.utility-bar .left, .utility-bar .right { display: flex; align-items: center; gap: 18px; }
.utility-bar .item { display: inline-flex; align-items: center; gap: 7px; opacity: 0.95; }
.utility-bar .live { display: inline-flex; align-items: center; gap: 6px; padding: 3px 9px; background: rgba(34,197,94,0.18); border-radius: 999px; font-size: 12px; }
.utility-bar .live::before { content: ""; width: 6px; height: 6px; background: #22c55e; border-radius: 50%; box-shadow: 0 0 6px #22c55e; animation: pulse 1.6s infinite; }
.utility-bar .stars { color: #fbbf24; }
@keyframes pulse { 0%,100% { opacity: 1; } 50% { opacity: 0.5; } }
@media (max-width: 700px) { .utility-bar { font-size: 12px; } .utility-bar .left { display: none; } }

/* === HEADER / NAV === */
.header { background: #fff; border-bottom: 1px solid var(--line); position: sticky; top: 0; z-index: 50; box-shadow: var(--shadow-sm); }
.header-inner { display: flex; align-items: center; justify-content: space-between; padding: 14px 0; gap: 24px; }
.brand { display: flex; align-items: center; gap: 12px; flex-shrink: 0; }
.brand-mark { width: 44px; height: 44px; background: var(--brand); color: #fff; border-radius: 12px; display: flex; align-items: center; justify-content: center; font-weight: 800; font-size: 20px; box-shadow: var(--shadow-md); letter-spacing: -0.04em; }
.brand-text { display: flex; flex-direction: column; }
.brand-name { font-size: 17px; font-weight: 700; letter-spacing: -0.02em; line-height: 1.1; }
.brand-tag { font-size: 11px; color: var(--ink-3); letter-spacing: 0.04em; text-transform: uppercase; font-weight: 600; }
.main-nav { display: flex; gap: 4px; }
.main-nav a { padding: 9px 14px; font-size: 14px; font-weight: 500; color: var(--ink-2); border-radius: 8px; transition: background 0.15s, color 0.15s; }
.main-nav a:hover { background: var(--bg-warm); color: var(--brand); }
.main-nav a.active { color: var(--brand); }
.header-cta { display: flex; align-items: center; gap: 14px; }
.header-phone { display: flex; flex-direction: column; align-items: flex-end; line-height: 1.1; }
.header-phone-label { font-size: 11px; color: var(--ink-4); font-weight: 600; letter-spacing: 0.04em; text-transform: uppercase; margin-bottom: 2px; }
.header-phone-num { font-size: 22px; font-weight: 800; color: var(--brand); letter-spacing: -0.02em; transition: color 0.15s; }
.header-phone-num:hover { color: var(--brand-dark); }
.header-btn { background: var(--brand); color: #fff; padding: 11px 18px; border-radius: 10px; font-size: 14px; font-weight: 700; box-shadow: var(--shadow-md); transition: transform 0.15s, box-shadow 0.15s; }
.header-btn:hover { transform: translateY(-1px); box-shadow: var(--shadow-lg); background: var(--brand-dark); }
@media (max-width: 1000px) { .main-nav { display: none; } }
@media (max-width: 600px) { .header-phone-label, .brand-tag { display: none; } .header-phone-num { font-size: 18px; } .header-btn { padding: 9px 14px; font-size: 13px; } .brand-mark { width: 36px; height: 36px; font-size: 17px; } .brand-name { font-size: 15px; } }

/* === HERO — split layout === */
.hero { background: linear-gradient(135deg, var(--bg-warm) 0%, var(--bg-tint) 100%); position: relative; padding: 60px 0 80px; overflow: hidden; border-bottom: 1px solid var(--line); }
.hero::before { content: ""; position: absolute; top: -100px; right: -200px; width: 600px; height: 600px; background: radial-gradient(circle, rgba(220,38,38,0.08) 0%, transparent 70%); pointer-events: none; }
.hero-grid { display: grid; grid-template-columns: 1.15fr 1fr; gap: 56px; align-items: center; position: relative; }
.hero-left { max-width: 600px; }
.hero-badge { display: inline-flex; align-items: center; gap: 8px; padding: 7px 14px; background: var(--brand-tint); color: var(--brand-dark); border: 1px solid var(--brand-tint-2); border-radius: 999px; font-size: 13px; font-weight: 700; margin-bottom: 24px; letter-spacing: -0.005em; }
.hero-badge::before { content: ""; width: 7px; height: 7px; background: var(--brand); border-radius: 50%; box-shadow: 0 0 8px var(--brand); animation: pulse 1.6s infinite; }
.hero h1 { font-size: clamp(38px, 5vw, 56px); line-height: 1.05; letter-spacing: -0.03em; font-weight: 800; margin-bottom: 18px; color: var(--ink); }
.hero h1 .em { color: var(--brand); }
.hero-lede { font-size: 18px; color: var(--ink-3); margin-bottom: 28px; max-width: 540px; line-height: 1.6; }
.hero-bullets { list-style: none; margin-bottom: 32px; }
.hero-bullets li { display: flex; align-items: start; gap: 12px; padding: 9px 0; font-size: 15px; color: var(--ink-2); font-weight: 500; }
.hero-bullets li::before { content: ""; flex-shrink: 0; width: 22px; height: 22px; border-radius: 50%; background: var(--brand); margin-top: 1px; background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 16 16' fill='white'%3E%3Cpath d='M6.5 10.5l-3-3 1.1-1.1L6.5 8.3 11.4 3.4l1.1 1.1z'/%3E%3C/svg%3E"); background-repeat: no-repeat; background-position: center; }
.hero-actions { display: flex; gap: 12px; align-items: center; flex-wrap: wrap; }
.btn-call { display: inline-flex; align-items: center; gap: 10px; padding: 16px 24px; background: var(--brand); color: #fff; border-radius: 12px; font-size: 16px; font-weight: 700; letter-spacing: -0.01em; box-shadow: var(--shadow-md); transition: transform 0.15s, box-shadow 0.15s, background 0.15s; }
.btn-call:hover { background: var(--brand-dark); transform: translateY(-2px); box-shadow: var(--shadow-lg); }
.btn-call .icon { width: 20px; height: 20px; }
.btn-secondary { display: inline-flex; align-items: center; gap: 8px; padding: 16px 22px; background: #fff; color: var(--ink); border: 1.5px solid var(--line-dark); border-radius: 12px; font-size: 15px; font-weight: 600; transition: border-color 0.15s, background 0.15s; }
.btn-secondary:hover { border-color: var(--brand); color: var(--brand); background: var(--brand-tint); }

/* Hero form card */
.hero-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 28px; box-shadow: var(--shadow-xl); position: relative; }
.hero-card::before { content: ""; position: absolute; top: -3px; left: 24px; right: 24px; height: 4px; background: var(--brand); border-radius: 2px; }
.hero-card-head { margin-bottom: 18px; }
.hero-card h3 { font-size: 22px; font-weight: 800; letter-spacing: -0.02em; line-height: 1.15; margin-bottom: 6px; }
.hero-card .sub { font-size: 14px; color: var(--ink-3); display: flex; align-items: center; gap: 8px; }
.hero-card .sub::before { content: ""; width: 7px; height: 7px; background: var(--success); border-radius: 50%; box-shadow: 0 0 6px var(--success); }
.form-grid { display: grid; gap: 12px; }
.field { display: flex; flex-direction: column; gap: 5px; }
.field label { font-size: 12px; font-weight: 600; color: var(--ink-3); letter-spacing: -0.005em; }
.field input, .field select, .field textarea { width: 100%; padding: 11px 13px; background: #fff; border: 1.5px solid var(--line-dark); border-radius: 9px; font-family: inherit; font-size: 14px; color: var(--ink); transition: border-color 0.15s, box-shadow 0.15s; }
.field input:focus, .field select:focus, .field textarea:focus { outline: none; border-color: var(--brand); box-shadow: 0 0 0 3px var(--brand-tint); }
.field textarea { min-height: 70px; resize: vertical; }
.submit-btn { width: 100%; padding: 14px; background: var(--brand); color: #fff; border: none; border-radius: 10px; font-family: inherit; font-size: 15px; font-weight: 700; cursor: pointer; transition: background 0.15s, transform 0.15s; margin-top: 4px; }
.submit-btn:hover { background: var(--brand-dark); transform: translateY(-1px); }
.form-disclaimer { font-size: 11px; color: var(--ink-4); text-align: center; margin-top: 8px; }
.form-success { padding: 24px; background: #f0fdf4; border: 1.5px solid #86efac; border-radius: var(--radius-lg); text-align: center; }
.form-success h3 { color: #166534; margin-bottom: 6px; }
.form-success p { font-size: 14px; color: #15803d; }
@media (max-width: 900px) { .hero-grid { grid-template-columns: 1fr; gap: 40px; } .hero { padding: 40px 0 50px; } }

/* === TRUST STRIP === */
.trust-strip { background: #fff; padding: 28px 0; border-bottom: 1px solid var(--line); }
.trust-strip-inner { display: flex; justify-content: space-around; align-items: center; gap: 20px; flex-wrap: wrap; }
.trust-item { display: flex; flex-direction: column; align-items: center; gap: 4px; padding: 0 12px; text-align: center; }
.trust-item .num { font-size: 28px; font-weight: 800; color: var(--brand); letter-spacing: -0.03em; line-height: 1; }
.trust-item .label { font-size: 12px; font-weight: 600; color: var(--ink-3); text-transform: uppercase; letter-spacing: 0.04em; }
.trust-item .stars-row { color: #fbbf24; font-size: 14px; margin-bottom: 2px; }

/* === SECTIONS === */
section { position: relative; }
.section { padding: 80px 0; }
.section.tint { background: var(--bg-tint); }
.section-head { text-align: center; margin-bottom: 48px; }
.section-eyebrow { display: inline-block; padding: 5px 12px; background: var(--brand-tint); color: var(--brand-dark); border-radius: 999px; font-size: 12px; font-weight: 700; letter-spacing: 0.06em; text-transform: uppercase; margin-bottom: 14px; }
.section-head h2 { font-size: clamp(32px, 4vw, 44px); line-height: 1.1; letter-spacing: -0.025em; font-weight: 800; margin-bottom: 12px; }
.section-head h2 .em { color: var(--brand); }
.section-head .lede { font-size: 17px; color: var(--ink-3); max-width: 640px; margin: 0 auto; line-height: 1.55; }

/* Reveal */
[data-reveal] { opacity: 0; transform: translateY(16px); transition: opacity 0.6s ease-out, transform 0.6s ease-out; }
[data-reveal].in { opacity: 1; transform: translateY(0); }

/* === SERVICES GRID === */
.services-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.svc-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 26px; transition: border-color 0.2s, transform 0.2s, box-shadow 0.2s; position: relative; overflow: hidden; }
.svc-card::before { content: ""; position: absolute; top: 0; left: 0; right: 0; height: 3px; background: var(--brand); transform: scaleX(0); transform-origin: left; transition: transform 0.3s; }
.svc-card:hover { transform: translateY(-3px); box-shadow: var(--shadow-lg); border-color: var(--brand-tint-2); }
.svc-card:hover::before { transform: scaleX(1); }
.svc-icon { width: 52px; height: 52px; background: var(--brand-tint); color: var(--brand); border-radius: 13px; display: flex; align-items: center; justify-content: center; margin-bottom: 16px; transition: background 0.2s; }
.svc-card:hover .svc-icon { background: var(--brand); color: #fff; }
.svc-icon svg { width: 26px; height: 26px; }
.svc-card h3 { font-size: 18px; font-weight: 700; letter-spacing: -0.02em; margin-bottom: 8px; color: var(--ink); }
.svc-card h3 a { color: inherit; }
.svc-card p { font-size: 14px; color: var(--ink-3); line-height: 1.55; margin-bottom: 14px; }
.svc-card .meta { display: flex; justify-content: space-between; align-items: center; padding-top: 14px; border-top: 1px solid var(--line); font-size: 13px; }
.svc-card .price { font-weight: 700; color: var(--ink); }
.svc-card .more { color: var(--brand); font-weight: 600; display: inline-flex; align-items: center; gap: 4px; transition: gap 0.2s; }
.svc-card:hover .more { gap: 8px; }
@media (max-width: 900px) { .services-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 600px) { .services-grid { grid-template-columns: 1fr; } }

/* === AREAS === */
.areas-grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(180px, 1fr)); gap: 10px; }
.area-pill { background: #fff; border: 1px solid var(--line); border-radius: 10px; padding: 14px 16px; transition: border-color 0.2s, background 0.2s, transform 0.2s; display: flex; align-items: center; justify-content: space-between; gap: 8px; }
.area-pill:hover { border-color: var(--brand); background: var(--brand-tint); transform: translateX(2px); }
.area-pill .nm { font-size: 14px; font-weight: 600; color: var(--ink); }
.area-pill .arrow { color: var(--brand); font-weight: 700; opacity: 0; transition: opacity 0.2s; }
.area-pill:hover .arrow { opacity: 1; }

/* === PROCESS STEPS === */
.process-grid { display: grid; grid-template-columns: repeat(4, 1fr); gap: 18px; position: relative; }
.process-step { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 28px 22px; position: relative; }
.process-num { width: 38px; height: 38px; background: var(--brand); color: #fff; border-radius: 50%; display: flex; align-items: center; justify-content: center; font-weight: 800; font-size: 16px; margin-bottom: 16px; box-shadow: var(--shadow-md); }
.process-step h3 { font-size: 17px; font-weight: 700; letter-spacing: -0.015em; margin-bottom: 6px; }
.process-step p { font-size: 14px; color: var(--ink-3); line-height: 1.55; }
@media (max-width: 900px) { .process-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 500px) { .process-grid { grid-template-columns: 1fr; } }

/* === REVIEWS === */
.reviews-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.review-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 24px; transition: border-color 0.2s, transform 0.2s, box-shadow 0.2s; }
.review-card:hover { border-color: var(--line-dark); transform: translateY(-2px); box-shadow: var(--shadow-md); }
.review-card .stars { color: #fbbf24; font-size: 16px; margin-bottom: 12px; letter-spacing: 2px; }
.review-card .quote { font-size: 15px; line-height: 1.55; color: var(--ink-2); margin-bottom: 18px; }
.review-card .author { display: flex; align-items: center; gap: 12px; padding-top: 14px; border-top: 1px solid var(--line); }
.review-card .avatar { width: 38px; height: 38px; border-radius: 50%; background: var(--brand); color: #fff; display: flex; align-items: center; justify-content: center; font-weight: 700; font-size: 14px; }
.review-card .meta { line-height: 1.3; }
.review-card .name { font-size: 14px; font-weight: 700; color: var(--ink); }
.review-card .where { font-size: 12px; color: var(--ink-4); }
.review-card .source-row { display: flex; align-items: center; justify-content: space-between; }
.review-card .src { font-size: 11px; padding: 3px 8px; background: var(--bg-tint); color: var(--ink-3); border-radius: 6px; font-weight: 600; }
@media (max-width: 900px) { .reviews-grid { grid-template-columns: 1fr; } }

/* === WHY US === */
.why-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 18px; }
.why-card { padding: 4px; }
.why-icon { width: 56px; height: 56px; background: var(--brand-tint); color: var(--brand); border-radius: 14px; display: flex; align-items: center; justify-content: center; margin-bottom: 16px; }
.why-icon svg { width: 28px; height: 28px; }
.why-card h3 { font-size: 19px; font-weight: 700; letter-spacing: -0.02em; margin-bottom: 8px; }
.why-card p { font-size: 14.5px; color: var(--ink-3); line-height: 1.6; }
@media (max-width: 800px) { .why-grid { grid-template-columns: 1fr; } }

/* === BIG CTA === */
.big-cta { background: var(--ink); color: #fff; padding: 70px 0; position: relative; overflow: hidden; }
.big-cta::before { content: ""; position: absolute; top: -100px; right: -100px; width: 500px; height: 500px; background: radial-gradient(circle, rgba(220,38,38,0.25) 0%, transparent 70%); pointer-events: none; }
.big-cta-inner { display: grid; grid-template-columns: 1.5fr 1fr; gap: 40px; align-items: center; position: relative; }
.big-cta h2 { font-size: clamp(32px, 4vw, 44px); line-height: 1.1; font-weight: 800; letter-spacing: -0.025em; margin-bottom: 12px; }
.big-cta h2 .em { color: var(--brand); }
.big-cta p { font-size: 17px; color: rgba(255,255,255,0.75); line-height: 1.55; max-width: 540px; }
.big-cta-actions { display: flex; gap: 12px; flex-direction: column; }
.big-cta-actions .btn-call { font-size: 18px; padding: 18px 26px; }
.big-cta-actions .btn-ghost { display: inline-flex; align-items: center; justify-content: center; gap: 8px; padding: 14px 22px; background: rgba(255,255,255,0.08); color: #fff; border: 1px solid rgba(255,255,255,0.15); border-radius: 10px; font-size: 14px; font-weight: 600; transition: background 0.2s; }
.big-cta-actions .btn-ghost:hover { background: rgba(255,255,255,0.15); }
@media (max-width: 800px) { .big-cta-inner { grid-template-columns: 1fr; gap: 24px; } }

/* === FAQ === */
.faq-list { max-width: 800px; margin: 0 auto; }
.faq-item { border-bottom: 1px solid var(--line); }
.faq-item:first-child { border-top: 1px solid var(--line); }
.faq-q { width: 100%; background: none; border: none; padding: 22px 4px; display: flex; justify-content: space-between; align-items: center; gap: 16px; font-family: inherit; font-size: 17px; font-weight: 700; letter-spacing: -0.015em; color: var(--ink); text-align: left; cursor: pointer; transition: color 0.2s; }
.faq-q:hover { color: var(--brand); }
.faq-q .plus { flex-shrink: 0; width: 32px; height: 32px; background: var(--bg-tint); color: var(--brand); border-radius: 50%; display: flex; align-items: center; justify-content: center; font-size: 20px; transition: transform 0.3s, background 0.2s; }
.faq-item.open .faq-q .plus { transform: rotate(45deg); background: var(--brand); color: #fff; }
.faq-a { max-height: 0; overflow: hidden; transition: max-height 0.35s ease, padding 0.35s ease; padding: 0 4px; font-size: 15px; color: var(--ink-3); line-height: 1.65; }
.faq-item.open .faq-a { max-height: 400px; padding: 0 4px 22px; }

/* === FOOTER === */
.footer { background: var(--ink); color: rgba(255,255,255,0.7); padding: 64px 0 24px; }
.footer-grid { display: grid; grid-template-columns: 1.5fr repeat(3, 1fr); gap: 40px; margin-bottom: 48px; }
.footer-brand .brand-mark { margin-bottom: 14px; }
.footer-brand .name { font-size: 18px; font-weight: 700; color: #fff; letter-spacing: -0.02em; margin-bottom: 14px; }
.footer-nap { font-size: 14px; line-height: 1.7; }
.footer-nap strong { color: #fff; font-weight: 600; }
.footer-nap a { color: rgba(255,255,255,0.85); transition: color 0.2s; }
.footer-nap a:hover { color: #fff; }
.footer-col h4 { font-size: 13px; color: #fff; font-weight: 700; letter-spacing: 0.05em; text-transform: uppercase; margin-bottom: 16px; }
.footer-col ul { list-style: none; }
.footer-col li { margin-bottom: 10px; }
.footer-col a { font-size: 14px; color: rgba(255,255,255,0.7); transition: color 0.2s; }
.footer-col a:hover { color: #fff; }
.footer-bottom { padding-top: 28px; border-top: 1px solid rgba(255,255,255,0.1); display: flex; justify-content: space-between; align-items: center; font-size: 12px; flex-wrap: wrap; gap: 12px; }
.footer-bottom .creds { display: flex; gap: 14px; flex-wrap: wrap; }
.footer-bottom .creds span { padding: 4px 10px; background: rgba(255,255,255,0.06); border-radius: 6px; font-weight: 600; color: rgba(255,255,255,0.85); }
@media (max-width: 800px) { .footer-grid { grid-template-columns: 1fr; gap: 32px; } .footer-bottom { flex-direction: column; text-align: center; } }

/* === STICKY MOBILE CALL BAR === */
.sticky-call { display: none; position: fixed; bottom: 0; left: 0; right: 0; background: var(--brand); color: #fff; padding: 12px 16px; box-shadow: 0 -4px 12px rgba(0,0,0,0.15); z-index: 90; align-items: center; justify-content: space-between; gap: 12px; }
.sticky-call-text { font-size: 14px; line-height: 1.2; }
.sticky-call-text strong { display: block; font-weight: 700; font-size: 15px; }
.sticky-call-text small { font-size: 11px; opacity: 0.85; }
.sticky-call-btn { background: #fff; color: var(--brand); padding: 10px 16px; border-radius: 8px; font-size: 14px; font-weight: 700; display: inline-flex; align-items: center; gap: 6px; flex-shrink: 0; }
@media (max-width: 700px) { .sticky-call { display: flex; } body { padding-bottom: 64px; } }

/* === PAGE STYLES === */
.page-hero { background: linear-gradient(180deg, var(--bg-warm) 0%, var(--bg) 100%); padding: 50px 0 40px; border-bottom: 1px solid var(--line); }
.crumbs { font-size: 13px; color: var(--ink-4); margin-bottom: 16px; }
.crumbs a { color: var(--ink-3); transition: color 0.2s; }
.crumbs a:hover { color: var(--brand); }
.crumbs .sep { margin: 0 8px; opacity: 0.5; }
.page-hero h1 { font-size: clamp(32px, 4vw, 44px); line-height: 1.1; letter-spacing: -0.025em; font-weight: 800; margin-bottom: 14px; max-width: 800px; }
.page-hero h1 .em { color: var(--brand); }
.page-hero .lede { font-size: 17px; color: var(--ink-3); max-width: 700px; line-height: 1.6; }

.prose { max-width: 760px; margin: 0 auto; }
.prose h2 { font-size: 28px; line-height: 1.15; font-weight: 800; letter-spacing: -0.025em; margin: 40px 0 14px; color: var(--ink); }
.prose h2:first-child { margin-top: 0; }
.prose h2 .em { color: var(--brand); }
.prose h3 { font-size: 20px; line-height: 1.2; font-weight: 700; letter-spacing: -0.02em; margin: 28px 0 10px; }
.prose p { font-size: 16px; color: var(--ink-2); line-height: 1.75; margin-bottom: 16px; }
.prose p strong { color: var(--ink); font-weight: 700; }
.prose ul, .prose ol { margin: 14px 0 22px; padding-left: 24px; color: var(--ink-2); }
.prose li { font-size: 16px; line-height: 1.75; margin-bottom: 8px; }
.prose a { color: var(--brand); font-weight: 600; text-decoration: underline; text-underline-offset: 3px; }
.prose a:hover { color: var(--brand-dark); }

/* === BLOG === */
.blog-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 20px; }
.blog-card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius-lg); padding: 24px; transition: border-color 0.2s, transform 0.2s, box-shadow 0.2s; }
.blog-card:hover { transform: translateY(-2px); border-color: var(--brand-tint-2); box-shadow: var(--shadow-md); }
.blog-card .tag { display: inline-block; padding: 3px 10px; background: var(--brand-tint); color: var(--brand-dark); border-radius: 6px; font-size: 11px; font-weight: 700; letter-spacing: 0.03em; text-transform: uppercase; margin-bottom: 14px; }
.blog-card .date { font-size: 12px; color: var(--ink-4); margin-bottom: 10px; }
.blog-card h3 { font-size: 17px; font-weight: 700; letter-spacing: -0.015em; line-height: 1.3; }
.blog-card h3 a { color: var(--ink); transition: color 0.2s; }
.blog-card h3 a:hover { color: var(--brand); }
@media (max-width: 900px) { .blog-grid { grid-template-columns: 1fr; } }